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Warhaftig associates - Strategic Healthcare Marketing
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Therapy Cost

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Therapy Cost was an innovative program developed by Pfizer to help pharmacy directors evaluate the cost of one therapy versus other available treatment options using a comprehensive set of customer inputs including patient demographics, recurring and one-time costs, switch rates, timelines of therapy, and discontinuation rates. We worked with the development team to prepare customer manuals for several versions of the program.

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6 of 70 pages

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